So I’m at the vet’s and we get to talking about books, you know, like you do, and I pull out a postcard with my publisher’s (Per Bastet Publications http://perbastetpublications.com) catalog on it and point out which ones are mine.
The next time I come into the vet’s (two ancient cats and my Mom’s cat, who is now DOWN to 15 pounds … I see the vet a lot), and he says, “I looked up your publisher and I was surprised to see you write science fiction. I thought science fiction was written by physics geeks.”
I say, “I am a physics geek.”
I think that, by “geek,” he meant “someone who understands physics,” but I meant “someone who geeks out over physics.” Of course, Richard Feynman claimed that if you think you understand physics that proves you don’t. Kind of like the Tao.
This would all be by way of digression, except I’m not sure I had a point.
Oh, yeah – marketing.
It’s really hard for me to push myself. Whenever I hear my own voice telling people about my books (unless I’m at a place where I’m supposed to be selling them), I hear a donkey braying. Okay, a jackass. Or, since I’m a girl, a jennyass. But I can totally talk to people about books in general and reading and other people’s books and, by the way, mine, too.
That postcard has been good for me. On the front is my publisher’s logo, web address, and QR code linking to the web site. On the back is a listing of titles with tweet-length tags for each title and thumbnails of the covers.
If the person I give it to freezes up, scared I’m going to plunge over the rim of the volcano, dragging them with me into hard-sell hell, I can say, “Take that with you and look it over if you want to or pass it on to somebody you think might be interested,” and turn the conversation to something else.
If the person is immediately interested and wants to know more, I can talk about the books that aren’t mine or I can gloss over mine in passing.
If the person specifically wants to know about my books, I bite the bullet and talk about them.
I’ll have to get a bigger postcard, because my publisher is coming out with two of its authors’ books on Audible, Winter Wonderland by T. Lee Harris and Bitter Cold by Katina French. And, by the way, a new collection of short science fiction stories (’cause I’m a geek) by me: Other Earth, Other Stars.
Per Bastet Publications – http://perbastetpublications
Marian Allen, Author Lady – http://MarianAllen.com
Other Earth, Other Stars – http://www.amazon.com/dp/B012HN603I
Marian Allen writes science fiction, fantasy, mystery, humor, horror, mainstream, and anything else she can wrestle into fixed form.
Allen has had stories in on-line and print publications, on coffee cans and the wall of an Indian restaurant in Louisville, Kentucky. Her latest books are the SAGE fantasy trilogy, her science fiction comedy of bad manners SIDESHOW IN THE CENTER RING, and her YA/NA paranormal suspense A DEAD GUY AT THE SUMMERHOUSE, all from Per Bastet Publications.