chrismcmullen

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MATCHBOOK OFFER

After I purchased some print books today on Amazon, I found a nice surprise.

At the top of the next page was a large Matchbook offer, large enough to include the thumbnail of one of the books and a message.

It informed me that since I had purchased the print edition, I could add the Kindle edition for $1.99.

This way, the Matchbook offers are getting a little exposure.

They are slightly easier to spot on the product page than they once were, yet they still aren’t too visible there.

But after you buy the print book, now the Matchbook offer is highly visible.

WHAT’S MATCHBOOK?

The Amazon Kindle Matchbook program allows publishers to offer the Kindle edition at a discounted price to customers who have already purchased the print edition.

The…

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