Promoting your Series: Free vs. 99c
I was reading Tara Sparling’s interesting post on free books, where she complains about authors pricing their books too low.
Amazon agrees with her. I believe that’s why they only start offering 70% royalties for books priced at $2.99 and above (under that, royalties are only 30%).
However, a common mistake for first-time authors is to price their work too high. Sure, you can ask for the same price as Steven King. But only if you write like him and have an established fan base. Until then, you’ll need to do whatever it takes to fight the obscurity that inevitably befalls us all in a marketplace where 6,500 new books are published daily… and part of that may be a free or 99c book – albeit for a short while and as part of an overall marketing strategy. Or you could do it to gather reviews, as I’ve done with
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July 15, 2015 at 3:39 PM
The comment over royalty percentages only increasing over $2.99 is probably more about Amazon wanting to ensure transactional fees and running costs are covered, alongside a minimum amount of profit for them
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July 16, 2015 at 4:34 AM
I agree. Enough authors must have been underselling our work for Amazon to start worrying about its ability to cover costs.
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July 16, 2015 at 8:59 AM
Exactly. They tried to be subtle by ‘suggesting’ a price to you (usually for more than most were setting it) but that didn’t work, so…
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July 16, 2015 at 4:34 AM
Many thanks for sharing, Armand 🙂
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