As we move into 2015, I’m reevaluating what works and what doesn’t. In talking with another author, I suggested that blogging is all but dead. I could boost traffic to this blog by posting twice or more each day and pushing hard. However, I’d be luring back many of the same people. Blogging, for me, doesn’t pass the evaluation required by the 80/20 rule. There are ways to blog better and draw more eyeballs, but I don’t think that’s the most efficient use of my time. (Your mileage may vary, as always. I’ve got too many books to create to devote that much writing to blogging.)

It’s not that blogging hasn’t helped me in the past.

If blogging was all I did and if I was working a different business model, it could work. However, the odds against are steep. There is little time and plenty to do and not…