What’s the right price for a book?

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Book Pricing Thoughts from RCC

C h a z z W r i t e s . c o m

When discussing book marketing, writers often debate free versus cheap versus charging what a book is worth. “What a book is worth” can be a moving target, depending on who you ask and when. Here are some factors to consider:

1. Length of the book.

My friend and co-author, Holly Pop, wrote a novella, Ouija: Based on a True Story. It charted at 99 cents, but since going up to $2.99, it’s still charting and doing well. Short doesn’t have to mean 99 cents. It’s around 8,000 words and people still want it. Pick it up. It’s really compelling.

2. Genre.

Some genres, like epic fantasy or historical romance, seem to have readers who expect higher word counts. They often want more than 100,000 words.

I think many readers are becoming less sensitive to word count. That’s good. What should matter to us, as readers and writers, is providing…

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