Brainstorming better book titles (and what can kill a good one)

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Yet another great post, this time about titles and covers. I should just reblog his posts and be done with it already…

C h a z z W r i t e s . c o m

1. The tone of the title should match the genre. If your thriller’s title makes potential readers think of young adult romance, keep brainstorming.

2. Non-fiction titles tend to be linear promises to provide solutions to a problem you have identified. Deliver.

3. Intriguing is good. Confusing is not. That’s a fine balance. I loved the titles Bigger Than Jesus and Higher Than Jesus. However, it’s pronounced “Hay-soose” and it’s about a funny, hardboiled Cuban hit man. Titles you (and I) have to explain (endlessly!) are not good titles. The cover treatment by Kit Foster of Kit Foster Design saves me from readers who buy my crime novels thinking they are religious books. Also, I do have another solution to this problem. I’ll explore that next year, after a couple more books are written. In the meantime, I remain an idiot for thinking those titles would serve me better than…

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One response »

  1. In tbe trad publishing industry, which is where I have been published over many years, the title is not up to the author. And I have had some brisk discussions at times about what that title sbould be. On one recent occasion the title was driven by the marketing department and mis-described the book. Sigh.

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