Guest Post: Pamela K. Kinney

Paranormal Petersburg Book Cover

The Primal Need for Ghost Stories

(Paranormal Petersburg, Virginia, and the Tri-Cities Area online tour stop)

Ghost stories bring out the primal in us. We want to be scared. It goes back to the days when we huddled in caves. The caveman kept a fire going all night, not just against the real threat of the wolf and cave bear, but also against the spirits and monsters the tribal shaman warned to beware as he or she told tales of the spirits and gods around the fire. Today, that tradition is kept up by someone telling legends and urban legends to us as we sit around a warm campfire with friends or family, or in a building locked tight against intruders. Which being the logical people we are in today’s modern world, kept safe from the living who might do harm to us. But ghosts can walk through walls and locked doors, and forget the outdoors, the unseen hover all around us more than we think.


Yet, we crave these ghostly tales, whether myths and legends, or what paranormal investigators or other people experience for real. The titillation of experiencing second hand what others have gone through is a safe way of almost being there. Reading a good ghost book or a c=scary horror novel or story also fulfills that need.


Still there are those who suddenly realized that second hand is not good enough. They need to experience it for themselves. They need to see if there is life after death, proof to back up what they suspect, or if a skeptic, to maybe have their disbeliefs proven there is nothing in the shadows. Most of all, it’s the thrill of actually coming face-to-face with an actual spirit or paranormal phenomenon, where the shackles of safe second hand hearing and viewing no longer are there as a safe-guard. The titillation has gone up several notches in the hair rising at the back of the neck.


I admit after researching in person for my five nonfiction ghost books, especially leading investigations at night with paranormal groups or by myself or with an owner of the haunted spot for this new one, Paranormal Petersburg, Virginia, and the Tri-Cities Area, I was not ready to go back to the safety of my couch and read about ghosts or watch them on paranormal shows on television. Not to say that I still don’t enjoy reading ghost stories or watching them on shows like Paranormal Witness or Ghost Hunters. But I am pass being the couch potato. First hand experience makes me appreciate that sometimes we need to get out of that building or away from that campfire, and really test the boundaries and learn something. Sometimes, we need to be a part of those ghost stories.


Don’t you agree?


Pamela K. Kinney


Journey to worlds of fantasy, beyond the stars, and into the vortex of terror with the written word of Pamela K. Kinney. Blog  Facebook

Leave a comment on Armand Rosamilia’s blog, with your name and email, to be entered in the whole blog tour’s giveaway; which would be a signed copy of Pamela K. Kinney’s new release, Paranormal Petersburg, Virginia, and the Tri-Cities Area that will be sent to the winner.  The winner will be drawn after the last blog stop on October 5th. The email will enable me to contact the winner, so do leave your name and email.


Paranormal Petersburg, Virginia, and the Tri-Cities Area Book Blurb:

Travel to Petersburg, and the rest of the Tri-Cities area of Colonial Heights, Hopewell, Prince George, Dinwiddie, and the nearby areas of Ettrick-Matoaca and Chester to discover what spirits, monsters, UFOs, and legends await the unwary. Find out why the War Between the States is still being fought at Petersburg Battlefield. Why the lady in blue might be still haunting the rooms at Westover Plantation. What the phantoms at Peter Jones Trading Post will do to keep from being photographed. Learn about runaway slaves still hiding on the top floor above the Blue Willow Tea Room. Figure out why the ghostly soldiers enter Centre Hill Mansion January 24th, only to leave again. What phantoms share the Hiram Haines Coffee Shop and Ale House with the living? Is the Goatman still stalking young lovers? Meet the ghosts of Violet Bank Museum that are still greeting guests at the house. All this and many more, haunt these cities and counties. The dead refuse to give up their undead residency.



Pamela K. Kinney’s Bio:

Author of Haunted Richmond, Haunted Richmond II, Haunted Virginia: Legends, Myths, and True Tales, and Virginia’s Haunted Historic Triangle: Williamsburg, Yorktown, Jamestown, & Other Haunted Locations, Pamela K. Kinney has written fiction that enables her readers to journey to worlds of fantasy, go beyond the stars, and dive into the vortex of terror. One of her stories proved heart-stopping enough to be runner up for 2013 WSFA Small Press Award. As Sapphire Phelan, she also writes bestselling paranormal romance with dark heroes and heroines with bite!


Where to buy Paranormal Petersburg, Virginia, and the Tri-Cities Area:

Schiffer Publishing


Barnes and Noble

Guest Post: RJ Sullivan


Beyond the Whimsy, After the Darkness

I’m writing this three days into the blog tour in support of Darkness with a Chance of Whimsy with four more days to go. I’ve enjoyed the reviews posted so far as well as the feedback I’ve received since the book came out in June. At the time I released it, I posted a story by story overview on my own blog, detailing my experiences as I wrote each piece.


My opportunity here is to discuss the experience of having a collection out and how reader and blogger feedback differs from feedback about a novel or other single works. I think the biggest surprise for me is how I regard each story on its own merits, as ten doors that I open and close on each story and compartmentalize each experience. The reason for this is that this is how I approached them as an author. I dealt with each story, finished it, published it (when I could) and moved on. Readers, more often than not, approach the collection as a single work, and comments reflect on the  collection as a whole. In hindsight, this makes perfect sense. I admit, not each story works equally well, but then again, that’s true of any collection I’ve read. And that’s okay.
I’m also equally struck by the range of feedback each story received. I’ve “lived with” The Assurance Salesman, the story which opens the collection, for longer than the ten years since it was published, and concluded my work on Robot Vampire (the last tale) for more than the two years ago since it appeared. As such, I have my own ranking of favorites, those that fit in the middle, and those that I still see as problematic. Of course, I don’t share which is which, since I don’t believe in committing public relations suicide.

But readers and bloggers have their own rankings and opinions, very different from mine. And they have strong reasons for why and how they rank them. They also have the advantage over me, in that, in many cases, they read the whole set in a few hours or a few days and can judge each story strictly on the impression made at pretty much the same time and the same emotional state.


I’ve experienced this to a lesser extent with my novels. Once it’s published, it’s no longer “mine” anymore (If only George Lucas realized that, but nevermind). Readers come away with a variety of impressions about what I hoped to do with Haunting Obsession, or what the ghost represents in Haunting Blue, or why the shift in tone in Virtual Blue. The majority of it is kind, some less kind, but I know these responses are neither wrong nor right.
But before, those readers were responding to one piece. With a collection… in this case, that’s ten chances for readers to come in agreeing or disagreeing with me. It’s been a surprise and a joy to see the various feedback and have the lesson re-enforced that these stories are not mine anymore.


I’m reminded of an anecdote told by Isaac Asimov in one of his many introductions in which he attended a dinner party and happened to be seated by a guest who was a literature professor. The guest of his own volition turned the conversation to “Nightfall”, one of Asimov’s most famous stories, apparently unaware that the author was seated by him. He went into some detail about the symbolism and higher meaning of the text, all of which, Asimov thought, he got entirely wrong. Unable to keep incognito any longer, Asimov spoke up, saying “You’re wrong about the story.” The guest asked, “How do you know?” “Because I am the author of the tale you’re speaking of.” The dinner guest, unruffled, simply replied, “What does that matter?”

The dinner guest was right. “Nightfall” ceased to be Asimov’s when he published it over 60 years ago. His personal interpretation is simply one of many, and it’s neither more right nor more wrong than any other.

For those who may have been persuaded to check out my collection because of the various reviews, essays and promotion, I thank you. Whatever you think of each story, I am learning to be less concerned with how your opinion ranks with mine but hope that overall you enjoyed it. And I encourage you to make your feelings known in an Amazon review, as it really does make a difference. More of a difference than what I think. After all, it’s yours now, not mine.

Thanks to Armand Rosamilia for hosting the closing blog on this tour and giving me this opportunity to address you all a final time. Thanks to all the bloggers who participated, and Stephen Zimmer of Seventh Star Press for his support here and in all the ways he brings it for his authors. If you missed any portions of the tour, you can find my live links to each post here at:


About the author: R.J. Sullivan’s novel Haunting Blue is an edgy paranormal thriller and the first book of the adventures of punk girl Fiona “Blue” Shaefer and her boyfriend Chip Farren. Seventh Star Press also released Haunting Obsession, a Rebecca Burton Novella, and Virtual Blue, the second part of Fiona’s tale. The short stories in this collection have been featured in such acclaimed anthologies as Dark Faith Invocations by Apex Books and Vampires Don’t Sparkle. His next book due out very soon will be Commanding the Red Lotus, which collects the series of science fiction novelettes in the tradition of Andre Norton and Gene Roddenberry.

R.J. resides with his family in Heartland Crossing, Indiana. He drinks regularly from a Little Mermaid coffee mug and is man enough to admit it.



Book Synopsis for Darkness With a Chance of Whimsy:  Collected for the first time since their initial publications, Darkness with a Chance of Whimsy presents ten tales from the imagination of R.J. Sullivan. Thrills and chills await you, but you may also get blindsided by the absurd. This volume includes a pair of stories featuring Rebecca Burton, the mysterious investigator of R.J.’s acclaimed paranormal thriller series. Among the ten stories, you’ll find:


“The Assurance Salesman” shows five strangers more about themselves than they ever guessed.


You don’t want to venture into Daddy’s basement in “Fade.”


Rebecca Burton tries to talk someone out of a bad idea in “Backstage Pass.”


A bullied police detective finally defeats his rival in “Able-Bodied.”


A desperate father finds the “Inner Strength” to save his young daughter, “Becky” Burton.


A child seeds his aquarium with a most unusual “Starter Kit.”


A brilliant robotics engineer creates a “Robot Vampire.”



Author Links:





 Twitter: @rjsullivanauthr

Amazon Links for Darkness With a Chance of Whimsy

Print Version

Kindle Version

Barnes and Noble

Guest Post: Elizabeth Donald


Sometimes my day job as a newspaper reporter brings me in touch with someone who is inspirational – not in the sappy Hallmark sense, but someone who provides an inspiration.

In 2002, they sent me to interview Joe.

Joe owned the only bookshop in the town I covered. It was a used-book store on Main Street, and at that time there were no chain stores anywhere near us. You could go to Barnes & Noble in the city, or one tiny independent about 20 minutes away. But for Our Town, Joe’s Books was the only source.

To look at Joe, you wouldn’t think he was a literary man. He was an older Vietnam veteran who worked two jobs and was missing his front teeth. He looked like the sort of guy who reads the newspaper, but would pass on a novel. But if you asked Joe about his shop, you’d best settle in for a long listen.

Joe’s Books had about 40,000 books on display, and another 500,000 in storage. “There’s boxes of books down there I’ve never opened,” Joe told me, stacking books in the hallway. Joe claimed he could rival any three libraries in the county, and he was probably right.

I was supposed to interview him about a big-chain discount store that was planning to move onto Main Street a block away. Main Street looked like most of them did at the turn of the century: plenty of vacant shops with yellowing “For Lease” signs. There were a few retail shops between lawyers and insurance agencies who didn’t care about foot traffic.

“It’s like a child playing with a set of blocks with the ABCs on ‘em,” Joe said. “Only all the vowels are missing.”

He could have been talking about himself rather than Main Street. Joe didn’t learn to read until he was 12 years old.

“I wasn’t a slow learner or anything,” he said. “It was the teachers. They called it ‘progressive learning.’ They showed you a picture of a cat, and said, ‘What is it?’ and ‘What does it sound like?’ K-A-T.”

In the sixth grade, a reading test held him back a year, and he became determined to read. Finally, one day, he was able to open a book and understand what he was reading.

“It was like someone hit me on the back of the head with a two-by-four,” Joe said, and his gaze drifted back to the rows of books that filled his shop to bursting.

Joe’s Books had everything. A bibliophile could get lost in the stacks and never come out. I flipped through a stack of magazines and found a copy of TIME with the cover interview of Neil Armstrong. It was worth $75 back then. His encyclopedias dated to the 1880s, and the science fiction paperbacks would have made any fan drool.

“You go to Barnes and Noble, Borders, Waldenbooks, and they’re all the same,” Joe told me. “There’s no two used bookstores just alike.”

Although Joe had many more books than he could display, much less sell, he brought in truckloads all the time. He rescued them.


“The publishers, the big bookstores, the distributors, when they can’t sell them, they destroy them,” he said, and it hits you hard, the thought of all those books lost.

I learned to read when I was three years old, and up until that point, I had never given away a book. That summer I donated 26 books to a library in preparation for moving. Destroying a book seems beyond comprehension to this day. Granted, this might be why every room in my house is full to bursting, but in my opinion, the only books that deserve such philistine treatment are Cliffs Notes.

Yet Joe had rescued books published in 1704. How could people even think of throwing out a 300-year-old book? I thought of Joe again, all these years later, when a friend of mine posted an emergency notice on social media last week. An estate sale had filled a dumpster with books, some rare or antique, and rain was threatening. A group of my friends converged on the scene, filling a truck bed with the books – rescuing them, much as Joe had done.


In one of my favorite childhood movies, The Neverending Story, the magical world created by human imagination is being systematically destroyed by The Nothing, people beginning to forget their dreams and leave the books on the shelf. We have become a culture that values the written word, yet ignores the richness of literature. We read magazines and nonsense on the internet, and pass by the used-book store on the way to work.

We have made strides against illiteracy, though it still exists, even in Our Town. But I believe there is more than one kind of illiteracy. The cataclysmic illiteracy means you cannot read street signs or the menu in a restaurant. Then there is the illiteracy we foster in our own lives, when the dishes and the laundry overpower the book on the nightstand, and our children’s rooms all have televisions instead of bookshelves.

That is the battle Joe fought on Main Street. Given his own history, it was perhaps not surprising that Joe hoped people would find a book in his shop that would hit them over the head with a two-by-four.

Many years have passed, and Joe’s Books disappeared. Joe disappeared with it, at least as far as I am aware. But who knows? Perhaps he found a new place for his rescued books, and perhaps he is still wrapping paperbacks in newspaper for a “mystery book’ sale: buy a book, and find out what it’s about when you get home.

You never know what you’ll find beneath the surface.


About the author: Elizabeth Donald is a writer fond of things that go chomp in the night. She is a three-time winner of the Darrell Award for speculative fiction and author of the Nocturnal Urges vampire mystery series and Blackfire zombie series, as well as other novels and short stories in the horror, science fiction and fantasy genres. She is the founder of the Literary Underworld author cooperative; an award-winning newspaper reporter and lecturer on journalism ethics; a nature and art photographer; freelance editor and writing coach. In her spare time, she… has no spare time. Find out more about her at


Book Synopsis for Nocturne Infernum: Nocturne Infernum includes the original three chapters in the Nocturnal Urges series, an alternate version of present-day Memphis in which vampires walk among us, but are not treated as our equals. They work the night shift, the jobs no one else wants, and they’re not too happy about it. Meanwhile, humans take advantage of the pleasures vampires can provide, but call them friends? Lovers? The gap between human and vampire stretches wide as death rises in the streets of Memphis.


Nocturnal Urges. It’s the most popular club in the Memphis nightlife. Part legal bordello, part feeding ground for the city’s vampires, Nocturnal Urges offers pleasure and pain in one sweet kiss. It’s the ultimate addiction: both drug and sex at once. For the vampires, it’s the only way to survive in a world where the creatures of the night are a dark underclass, ignored until the humans need another fix.


Into this world comes Isabel Nelson, a young woman seeking only a night’s pleasure. But after Isabel’s lover takes her to try the bite, she cannot stop thinking about Ryan, the dark vampire with whom she shared her lifeblood – and who is now suspected of murder. Isabel falls into a world where passion and love are miles apart, where life and unlike have little meaning… and someone is hunting in the shadows.


A More Perfect Union. Samantha Crews has lived a long time in the shadows of Memphis, working at Nocturnal Urges and hiding from the vampires that darken her past.


Det. Anne Freitas is stuck with a new partner, a young woman with a chip on her shoulder. Now they’re assigned to investigate a series of threats against congressional candidate Robert Carton, for whom Samantha volunteers.


But Samantha is falling for Danny Carton, the candidate’s son – an idealist who wants to make life better for humans and vampires alike. But there’s a lot Danny doesn’t know about Samantha.


He doesn’t know she’s a vampire.


He doesn’t know she works at Nocturnal Urges.


He doesn’t know his own father is one of her clients.


And he doesn’t know what’s stalking her…


Abaddon. The Lady Zorathenne requests the honor of your presence at a celebration. A toast, if you will. Followed by a feast.


Beneath the dark Memphis streets, something is stirring. Filled with ancient fury. Seeking revenge on the ones who live above. A revenge born in fire.


The fires are ranging in Memphis and no one is safe. Ryan and Samantha must descend into darkness beyond their imagining to find answers to the mysteries of the past, as Detectives Freitas and Parker seek the truth about the present.


And the return of an old foe could make the future a dark place indeed… save for the flames of Abaddon.



Author Links:





Twitter:  @edonald


Amazon Links for Nocturne Infernum

Print Version

Kindle Version

Barnes and Noble

Guest Post: FT Camargo

Shanti and the Magic Mandala is an adventure in which fantasy and reality are mingled. The book tells the story of six teenagers, from different religious and cultural origins and different parts of the world, who are mystically recruited to form two groups – one in the Northern Hemisphere, and one in the Southern. They eventually gather in Peru, and through a single alliance, begin a frantic chase for the sacred object that can stop the black magician’s final plan.

Awards & Recognition for the Book

– Winner of 2014 London Book Festival in the category “Young Adult”.
– 2014 Moonbeam Children’s Book Awards: Bronze Medal at “Young Adult Fiction – Spirituality” category
– 2014 New England Book Festival in Boston:  Honorable Mention in the category “Young Adult”.
– Winner of 2015 Paris Book Festival in the category “Young Adult”.
– Winner of 2015 International Book Awards in the category “Fiction / Young Adult”.
– Winner of 2015 New York Book Festival in the category “Young Adult”.
– 2015 Los Angeles Book Festival – Runner-up in the category “Young Adult”.
– 2015 San Francisco Book Festival – Runner-up in the category “Young Adult”.
– 2015 DIY Book Festival in Los Angeles: Honorable Mention in the category “Young Adult”.

About the Author

F. T. Camargo is an Italian Brazilian living in Sao Paulo, Brazil. An award winning architect and author, he also studied Arts and Media and has a post degree in Economics and MBA in e-commerce. He is a vegetarian because of his love for all animals and has been deeply involved in causes for their protection and freedom. He is a world traveler adventurer, outdoor sports lover, speaks 4 languages and has published a travel book “Rio, Maravilha!”
For many years he has been practicing yoga and meditation and studying the Kabbalah. His exploration of spiritual teachings motivated a commitment to self-development which in turn created a new path and goal in life. Shanti and the Magic Mandala was born from his inner journey.

Contact the Author


Guest Post: Brett Brooks


Writing Outside The Book Box


It’s something that every author has heard when someone comes up and meets them for the first time. The question itself is innocent enough, but the answer might not be as simple.


“So, what kind of book is this?”


Oy. If you write something deep inside a single genre—horror, science-fiction, romance, western, or whatever—then the answer isn’t too bad. You tell them the genre and then you move right on into the basic description of the plot and your sales pitch. And there is not a damn thing wrong with that.


What if you aren’t that cut and dried, though? One of the advantages of self-publishing is the ability to write something a little bit—or a lot—outside the publishing box. If you want to stretch the concept of what you’re doing, you are free to do that, whether for good or ill.


It might not be a great idea to write a Victorian-medical-alien-romance-cyber-apocalypse—or it could be genius. If you have the concept and the plot, go for it! Just be prepared for a lot of people to look at you funny and sort of back away from you when you answer that inevitable question. And you might not see the sales figures you were hoping to see. There are several reasons why people like to write in a familiar sandbox, after all.


In case you are wondering, I’m speaking from experience. My first two novels I self-describe as alternate-future-anthro-science-fantasy novels, which causes people to raise an eyebrow. And my newest novel, Edible Complex, would be urban-fantasy-horror-satire. Neither of these descriptions has a strong core readership, but that hasn’t stopped me. I started out writing Edible Complex as more horror-comedy, but the further I got into it the more I realized that just didn’t properly describe it. Still, my editor was happy with the results, my pre-readers were happy, and, most importantly, I was happy with the results.


The important thing to remember is that there is no wrong genre to write. There is nothing that is verboten. You just have to have the chops to follow it up and support it. If you aren’t comfortable in your own world, then your reader won’t be either. Make it believable and make it enjoyable, if you can do that, then don’t worry about classifying your work, just write it. Let the book be itself and it will find its audience. It’s not important to think, “I don’t know if my readers will get this.” It is important to think, “The right readers will get this.” Just make sure that there is something there for them to get.


The publishing world we are living in is exciting. Our options as writers have never been greater, and we need to embrace the possibilities and horizons that we haven’t even seen yet. Just so long as we keep on looking for them, we’re in for a good experience.



Brett Brooks has been writing professionally for over twenty years. From comics to games to journalism to novels, he’s dabbled in a bit of everything. His new novel, Edible Complex, is now available on and at select bookstores.

Another 12 Months of Writing #amwriting

Two years ago my then-girlfriend Shelly asked me how much I wrote each year. I shrugged. Most days I didn’t know how much I’d just written. I never kept track. I just wrote and wrote and wrote until stories got finished.

I was curious to know, and also to find a way to minimize the days I didn’t write and get a better understanding on what I was actually doing. 

Since she is the smarter one (don’t let her know I said it, even though she already knows) she created a simple spreadsheet in Excel for me. I punched in my daily number and it worked it through the week, month and year to give me running totals. 

I decided my goal would be 1,500 a day or 10,000 words a week and 520,000 words for the year. I had no idea if it was possible or I’d crush the number, since I never really tracked any of this writing thing. 

October 2013 began this experiment. 

In my first year I wrote 477,000 words. My daily average was 1,308. I had 123 days without writing, which is crazy but real life does get in the way of sitting and writing every day. Some days I was burnt out or busy with errands and kids. Some days I wanted to watch a movie.

The second year just passed. Yesterday was my last day of year 2. How’d I do?

423,000 words. My daily average was 1,158. I only had 92 days I didn’t write, despite getting married and a honeymoon, several conventions and general life in my way. I wrote more days but less words each day as non-writing work (Authors Supporting Our Troops, Arm Cast: Dead Sexy Horror Podcast, Arm N Toof’s Dead Time Podcast, social media promoting, Winter of Zombie and Summer of Zombie blog tours getting bigger, etc. etc.) got in the way of my actual words as well. 

What did I learn? I write a lot of words compared to some people and not enough stacked against others. 

Today marks the first day of my new writing year. I think I’m going to calm down a bit and settle in and relax. I have my rough schedule of work in the next 12 months laid out, which means nothing once a new contract or something interesting crosses my desk. Until then… I want to break 400,000 words in the next year. That’s only 1,096 words a day average. Very easy to beat. 

Will I do it? I don’t see why not. With my new way to write each day (#MandoMethod, where I write as many words in a 15 minute stretch without a break) I am averaging 600 words a sprint, so writing 30 minutes a day (in theory) will hit my goals easily. 

But, hey… only time will tell. 


Guest Post: Charlene Brown


To People That Want To Turn Clicks Into Profit But Can’t Get Started


Struggling to Gain Attention for Your Brand

I struggled, knew it would take time, but branching out on my own was much tougher than I realized – especially with a 9-to-5. I was tired of complaining about what was not happening and decided to learn how to make things happen.


I had to answer a key question: What are proven methods used to attract customers and increase a brand’s visibility and profitability?


A proven technique I learned to use to turn clicks into profit is to speak with my network (friends, families, and/or associates), reach out to past customers and “strangers”, and inquire online, especially those who are fans of my business and the product(s) and services I offer.

Build Your Village

“It takes a village to raise a child” but in our case a Brand. Networking is a great way to make connections. Yes we solopreneurs are busy with the day-to-day operations, but you still should make time to get from behind that computer screen and connect with like-minds face-to-face. The film “The Net” with Sandra Bullock would make anyone want to eagerly attend social events; even if you have to schedule them in advance. Attending 3 events per month or 5 every two months can do wonders for getting you and your Brand in front of people and introduce yourself.


Perhaps work with your local Chamber of Commerce. They hold networking functions to meet other business owners in your area. Exchange business cards or LinkedIn profiles and make that connection meaningful. This is a proven method for building contacts in business. After the social function visit their business or website, continue developing a relationship with them beyond that first meeting and occasional hellos.


Be an Active and Valuable Village Member

Acquiring referrals, via word of mouth, remains a powerful resource and is the hardest to get. Join communities of like-minded people. They will become invaluable assets to you. Learn from and help those around you. I have been fortunate to join amazing communities that have been inspiring and highly motivational to me.


It is vital that you choose your communities wisely. Consider why you are joining? What can you provide them? What would you want from them?


You want to, and should be, able to provide helpful advice and constructive criticism to them. Make strong and dependable connections (perhaps even friendships) that lead to your personalized village (of sorts) that include the benefit of lead generations for your business.


What to do when my online business fails to generate the profits I hoped for?

Try three things to help tweak your Brand’s success:

  1. Are getting sufficient quality traffic to your site: The type of traffic you attract can be assisted by where you promote your website. Try to share your link to groups and communities that you know have the audience you are focusing on. This may not deliver more hits to your website but it will bring more people who will purchase more of your products and in turn generate more income. Have customers? At least 30% of them will be repeat buyers and this number will continue to grow if you use the follow-up techniques discussed below.
  2. Re-evaluate customer base. Who’s in your audience?: Repeat customers come if you follow-up with them. If they already like your product(s), they’ll probably return if you offer them another product or a discount on what they already purchased. Thus leading them to promote your business to their friends. When customers like a product, they tell others, heck, they tell the world (reviews)! The more follow-ups and offers from your business, the faster your brand recognition grows and profit increases.
  3. Do the Work!: No one else’s path will ever be yours. Instead know that you need to put in that work and use the advice you learn to build your own roadmap to success. You need to still put in the work to build your brand from obscurity to success; and your success will be different.

The Art of The Follow-up

I’m still experimenting with follow-ups myself when balancing time zones and work, but follow-ups are personable and help connections between you and your audience blossom.

  1. Rewards. Reward customers for using your website, purchasing something, and sending referrals. Special “Thank You” notices for their purchase or offering a small discount when they return or refer your business to a friend are all great ways to upsurge your profit margin.
  2. Confirmations. Send confirmation messages to customers that their requests, comments or questions were received. Rather than simply saying, “we received your request” add a little oomph (something extra) in there. This is a great time to offer them something and be creative because you’ll be amazed at the responses you’ll receive.

Boss Up

Follow-ups are important. Let your customers know that you care if they are happy with their purchase and/or your Brand’s message. Should they have any questions or concerns let them feel comfortable enough to contact you. Don’t annihilate them with sales pitches. Let that message be secondary.


Charlene Brown is the Founder and CEO of Bklyn Custom Designs, LLC. and LOVES helping small businesses turn their brands from barely there to thriving and profitable businesses. She constantly seeks the best avenues to help her audience achieve their dreams with as little frustrations as possible. Code lover, avid reader, traveler, and chills out with her family and friends, all while enjoying all that life has to offer.


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