Branding

If I’m being honest with myself, my sales are sporadic and… shit. There, I said it.

I’ve read a half dozen eBooks in the last week about being an author and self-publishing, and there were some good ideas presented (for the most part)… some of the ideas I’ve already started to implement include updating and working my Twitter account (https://twitter.com/#!/ArmandAuthor) and not worrying too much about how many friends I can amass on Facebook without any real thought to who they are…

One idea that I only found in a couple of the books but is so important is Branding.

I asked myself… ‘Self… what is my brand?’

I decided on three keywords that summed up what I am doing (trying to do?) with my career, things that people would see and say ‘Why, yes, that sums up Armand Rosamilia the Author like nothing ever before!’… and then I imagine balloons falling from the sky and white doves flying around, popping the balloons…

Horror. Heavy Metal. Zombies.

OK, so technically it’s four words, but three concepts about my writing. Most of my work can be classified as Horror, and lately most of my work has been Zombie-oriented. I still write the Metal Queens Monthly non-fiction Heavy Metal series, and plan on putting out several more releases in those veins in 2012.

Horror. Heavy Metal. Zombies.

I like that. Now, I need to convert it into actual sales and actual fans…